Action.
This is Action.
The customer comes first in everything we do.
Action is a fast-growing international non-food discounter serving an average of 20.2 million customers every week. With over 3,000 stores across Europe, the company offers around 6,000 products that make daily life easier or more enjoyable, such as candles and home decorations. All products are of good quality and increasingly sustainable. By offering the lowest prices, Action makes its products accessible to everyone – from budget-conscious shoppers to those simply looking for great value. In addition to its physical stores, an average of 8 million unique visitors engage with Action’s website and app every week.
Grow and make impact .
Growth is in everything we do.
We are committed to creating a work environment where everyone can thrive. We do this by offering exciting job opportunities and extensive training and development programmes. It’s our shared values that guide us and help us create a workplace that’s dynamic, inclusive and fulfilling.
"Our teams are passionate about making a difference. Whether they are just starting out on their careers, seeking a change, or re-entering the workforce, we offer a work environment where people can grow professionally and personally.."
The heart of Action.
Customer Focus.

TeamWork.

Simplicity.

Respect. Cost Conscious. Discipline
Sustainability at Action.
'Sustainability works on four different, yet connected levels:
People - Product - Planet - Partnership'

At Action, our people are at the heart of our success. We foster an inclusive and supportive culture where employees can grow through training, development, and internal mobility, preserving our unique Action DNA. We are committed to sourcing and offering affordable products that meet high quality and safety standards while taking social and environmental responsibility into account. By improving product circularity and using more renewable materials, we aim to reduce our environmental impact and COâ‚‚ emissions. As a responsible retailer and partner in society, we uphold ethical business practices and support communities, especially children, helping them thrive in a safe and healthy environment.
How is Becruit currently supporting Action?
